Author: Evan Carter

28 Feb 24

Why ZEISS Dropped The Carl From Branding

Evan Carter

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Branding,  Reflections,  Tech

The Case For Trimming A Name Brand names carry history, and history carries baggage. For legacy technology houses like Carl...

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07 Dec 23

We live the decisions we make

Evan Carter

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Highlights,  Life

The Weight Of Choices In Everyday Life Life is a constant cascade of choices, most of them unnoticed yet deeply...

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21 Sep 23

How do you measure yours?

Evan Carter

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Life

The Myth of Giving 100% I’ve lost count of how many times I’ve heard someone say, “I gave it my...

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19 Jul 23

How A Small Hole Made Lego Minifigures Iconic

Evan Carter

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Fan Culture,  Marketing

Growing Up With Lego And Emotional Connection For many of us, LEGO bricks were not just toys; they were a...

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16 May 23

I am what I am: Really, is that it?

Evan Carter

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Philosophy

The Meaning Behind “Being” We call ourselves human beings, not human doings, and that alone says something profound. It suggests...

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18 Apr 23

Chop a Book to Discover Recipes?

Evan Carter

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Product

When Design Meets Culinary Play Sometimes design isn’t about solving problems — it’s about provoking them. A cookbook that demands...

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13 Apr 23

Tenderete Desk and the Art of Honest Design

Evan Carter

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Furniture,  Inspiration

An Unusual Desk with a Soul Every so often, a piece of furniture manages to say more than it shows....

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18 Mar 23

Denim Care Tips To Extend Jeans Lifespan Naturally

Evan Carter

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Design,  Reflections,  Tech

Chip Bergh And The Philosophy Behind Minimal Denim Washing Chip Bergh, the CEO of Levi’s, recently made headlines when he...

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18 Mar 23

Fashionable 3D Printed Braces Make Scoliosis Cool

Evan Carter

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Design,  Health

Why Traditional Back Braces Fail Teens And Kids Back braces have been a staple in scoliosis treatment for years, but...

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18 Feb 23

Kunihiko Morinaga Creates Anti Social Media Apparel

Evan Carter

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Design,  Reflections

Observing Social Media Culture From A Design Perspective Walking into a design and communication office in 2025, one is instantly...

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04 Oct 22

The attitude for succeeding at anything new

Evan Carter

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Reflections

The Role Of Naivety In Taking The First Step Success with anything new starts where rationality ends. Naivety, often dismissed...

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22 Jun 22

Designing Interfaces Inspired By Musical Identity

Evan Carter

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Branding,  Inspiration,  UI/UX,  Web

The Importance of Branding in Music Projects Branding is no longer a simple logo or color scheme—it’s a full sensory...

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